Meet the Parker behind Parkerpedia.
I’ve always been known for my curious nature.
I enjoy sharing my ideas and collaborating with other curious minds, never believing something can’t be done—it just hasn’t been figured out yet. I’m constantly learning, even though my friends call me “Parkerpedia.” I can’t deny my love affair with food, especially when it reminds me of home; I also enjoy design and digital art, gardening, music, language and writing, Oxford commas, and semicolons.
Founder // Parkerpedia Digital
2019 – Present
Bringing together my work in digital marketing, customer experience, data, and technology, I launched my own company, Parkerpedia Digital. It started as a nickname because my love for learning and sharing knowledge is never-ending. This venture allows me to seek out clients whose needs align with my expertise where I can offer fresh, intelligent, and strategic work as a consultant. My services are focused in the areas of strategy and governance, engagement and content, and insight and listening
Brands I’ve done work for and/or consulted on include:
Retail Zipline, The Defamation Experience, HEVN Extensions, EQ by Equiniti, Pentair, I’ve Got You Project, Second Harvest Heartland, Embrace My Destiny, Just Cause: The Experience
Taking 10+ years of experience touring The Defamation Experience, I helped reimagine the multi-phase interactive diversity program into a virtual offering, a fully-immersive experience hosted exclusively within Zoom.
At ICF Next, I worked between the worlds of PR, Social Media and Advertising. My responsibilities spanned planning, strategy, content, creative paid media, analytics, and account management. In this role, I was excited to work on an incredibly wide and diverse set of clients with work as varied as their industries. I also grew my people management experience with a larger team than in previous roles.
At six months into my three years with Olson and ICF, I was selected as King of NOSLO bridging company culture and legacy with employee recognition and empowerment.
Brands I did work for and/or consulted on include:
Terminix, Terminix B2B, ServiceMaster, Belize Tourism Board, 3M, Hisense USA, Sharp Electronics, Blue Bunny Ice Cream, Manitoba Harvest, Elevate MN, Project Lead The Way, Delta Dental of Minnesota, Minnesota Lottery, Aurora Healthcare, McDonald’s, Chamberlain/LiftMaster, Vitamin Shoppe, Mary Kay Global, Mary Kay Foundation, Bissell, Amtrak, Behr/Kilz, Screenvision Media, UnitedHealthCare, Medtronic, Medtronic Foundation
MN PRSA // Classic, Blue Bunny Answers LeBron James’ Ice Cream Truck Request
Olson // Brickies, Catalyst Award
MN Advertising Federation // Bronze, Belize Ugly Sweater Day
MN Advertising Federation // Gold, Freeze to Belize
Freeze to Belize
To celebrate new direct flights from Minneapolis to Belize via Sun Country Airlines, we got Minnesotans involved in an outside treasure hunt—on the first day with freezing temps in the Metro. With free trips to Belize at stake, a chatbot guided participants toward their ticket to paradise.
AdFed Gold // GPS & Location Technology
AdFed Bronze // Guerilla Marketing
(Psssssst! Want to try it out? Check out the demo here: http://bit.ly/f2bchat)
“I had the opportunity to work with Jason at Olson and am so thankful he was on my team. We knew right away that Jason would bring a special element to our work and environment. He is hardworking, creative, openminded, a team player and always calm. Jason brings fresh ideas to the table and is always open to roll up his sleeves and help out his team. Jason is trusted by clients and easily builds a connection with those he works with. He is understanding, a strong leader and a whole lot of fun to be around. He will make you think and he will make you smile.”
“Jason has the brain of a wizard and the heart of a lion. Few times in my career have I witnessed a paralleled level of intellectual power fused with such a nurturing disposition. And it’s certainly not just for show. Jason is intensely dedicated to building up his teams and his client relationships. Not only was he most often the first one in the office and the last one to leave at night, he used the time in between to build value for the agency, go above and beyond for his clients, inspire his team to perform at their best, and make us all laugh. My days were brighter and my work always better when Jason was close by to cast the spell of his charm and pounce with the mightiness of his devotion.”
As Digital Analyst and Social Media Strategist at BBDO Minneapolis, I collaborated with clients, creative teams, and brand strategists to create and optimize online footprints, creatively engage fans, build proof for return on investment, and understand the online conversation happening about clients’ brands. In this role, I focused extensively on data and research for CPG brands while also working across industries like real estate, home improvement, and manufacturing.
Brands I did work for and/or consulted on include:
Black Label Bacon, Cure 81 Ham, SPAM, Chi-Chi’s, Natural Choice, Jennie-O Turkey Store, Skippy Peanut Butter, Hormel, Schwan’s Home Service, S&W Beans, Butter Kernel Corn, Berkshire Hathaway HomeServices, Andersen Windows
MN Advertising Federation // Silver, Social Media – Consumer Single Platform, Chewbaccon
MN Advertising Federation // Silver, Microsites – Products, Driven by Bacon
MN Advertising Federation // Gold, Social Media – Consumer Single Platform, Driven by Bacon
MN Advertising Federation // Best in Show, Driven by Bacon
Public Relations Society of America // Silver Anvil, Jennie-O Holiday Table
Created for Star Wars Day, Chewbaccon is a handcrafted mosaic consisting of 5 pounds of Hormel Black Label Applewood Smoked Bacon. He was featured on Mashable’s top picks for brand plays on Star Wars Day. May the 4th be with you.
AdFed Silver: Social Media
“Jason brings the best combination of social smarts, can-do attitudeand humor to every project. I valued his ability to bring neededstructure and strategy to shape our social offering, without processoverload. His love of people, culture and brands energizes his teamand sheds creative light on even the mundane projects.”
“As someone who reported directly to Jason, I can’t say enough good things about his leadership and mentorship style. He was transparent, encouraging, and supportive. He empowered those around him by helping them leverage their strengths and grow to overcome their weaknesses. Jason’s personable, positive attitude is infectious, as he elevates the energy and attitude of everyone he works alongside.”
“Jason Parker: a charismatic leader, a high-impact player and a true practitioner of the BBDO mantra: “The Work. The Work. The Work.”
Jason makes the work better and he elevates the game of everyone around him.
Jason champions creative and makes culture. BBDO became an infinitely more interesting, innovative, inclusive place when he joined. Thanks in no small part to his ideas and energy, the agency also won a ton of awards.
Jason is idea-driven and media-agnostic. Not only does he live and breathe the core principles BBDO stands for — creativity, grit and resilience — he bangs away at those every day, on every job, for every client.
Because he is exceptionally talented and a skilled utility player, BBDO leadership leverages Jason as widely as they can across brands and communication forms. He sees the big picture while also sweating the essential small stuff. He presents beautifully, and makes analytics sexy and actionable for creatives and clients alike.
Notable example: Jason was often called upon by BBDO leadership to present directly to the CEO of Hormel Foods. As a result of Jason’s influence in the C-suite, BBDO enjoyed a significant increase in digital business and billings.
Any agency would be fortunate to land Jason Parker, and personally I would jump through hoops to work with him again.”
“Jason knows more about the Internet than I knew possible. He is really great at his job because he is so passionate about using the web in a smart and strategic manner. I am always impressed with the reports he generates and the conclusions he draws from statistics. He always knows what content went (or will go) viral. Jason would be an asset to any team but the BBDO social is lucky to have him!”
I worked for Best Buy’s very first team focused on social media and was a founding member of @twelpforce (Best Buy’s Twitter help force). In seven years spent at Best Buy, I moved from a social media role focused on customer care to a marketing role where I was also responsible for Latino marketing, social media sales tracking, and social listening. My work influenced the customer experience online and at the store while maintaining a consistent and recognizable brand voice. Additionally, I co-authored Best Buy’s Social Media Policy and co-chaired the Center of Expertise comprised of social media leaders across global markets.
Brands I did work for and/or consulted on include:
Best Buy, Geek Squad, Reward Zone, Best Buy Deals, Best Buy Connect, Twelpforce
Best Buy // Chairman’s Innovation Award, ECC Social Media Team
Creativity // Top 10 Digital Idea, Twelpforce
Contagious Magazine // Most Contagious, Twelpforce
Lithium // Charter Member, VIP Council
Best Buy // Chairman’s Innovation Award, Twelpforce
Cannes // Titanium Grand Prix, Twelpforce
The One Show // Silver Pencil, Twelpforce
ADC // Interactive Merit, Twelpforce
Clio // Interactive Gold, Twelpforce
D&AD // In Book & Wood Pencil, Integrated, Twelpforce
Andys // Gold, Innovation & Retail, Twelpforce
PR News // Twitter Communications, Best Buy Sustainability Report Goes Interactive
Best Buy Twelpforce
Along with 3,000+ BlueShirts & Agents, we answered 65,000+ Tweets from customers via @Twelpforce. Best Buy encouraged employees to engage via the Twelpforce Twitter channel.
Cannes // Titanium Grand Prix,
Clio // Interactive Gold
The One Show // Silver Pencil
Andy // Gold
DA&D // In Book
ADC // Interactive Merit
Creativity // Top 10 Digital Idea
Creativity Magazine // Most Contagious.
“Jason brings a human voice to the social media channels. I have seen firsthand how his work with Best Buy customers made a difference in their experience with the company’s brands. He’s bright, strategic, and a terrific partner. His is a talent worth pursuit by any organization seeking a social strategist who can make a difference.”
“I‘ve known, and worked with Jason for many years, and I find him to be curious, thoughtful, driven, and passionate. He brings energy and smarts to the workplace, and does everything with a smile. He adapts to changing situations well, and always puts the best interests of others (internal or external) first.”
“As somebody who has trained, coached, and acted as a tactician for hundreds of Community Managers, I can say that Jason is one of the best I ever seen.
He has all the required baseline qualities of an effective Community Manager (understands social channels, has an affable personality on those channels, is comfortable with the software itself, etc), but what sets Jason aside from the rest of the Community Manager crowd is his deeper understanding of how those baseline traits intrinsically tie back to the business.
Like some of the best ‘scroungers’ I’ve ever met, he has an aptitude for gathering information from disparate places (documentation, 3rd party message-board chatter, interviewing experts, etc) and then getting the job done himself while nobody is looking. A lot of people put ‘self-starter’ on their resume, but those tend to be empty words. With Jason, ‘self-starter’ is the real deal.
I would consider Jason a top-tier asset when it comes to customer-facing (and/or partner-facing) roles in your business. Very highly recommended.”
“Jason has an insight when it comes to Social Media that I have notseen in others before. He is very focused on the impact of socialaspects to both a business and customers. This focus allows him tocraft messages that are timely and powerful.”
“As a Community Manager at Best Buy, Jason has been a long-time public resource for the company’s customers who need questions answered and concerns addressed via social media, including Best Buy’s innovative Twelpforce program.”