MN PRSA // Classic, Blue Bunny Answers LeBron James’ Ice Cream Truck Request

Olson // Brickies, Catalyst Award

MN Advertising Federation // Bronze, Belize Ugly Sweater Day

MN Advertising Federation // Gold, Freeze to Belize

“I had the opportunity to work with Jason at Olson and am so thankful he was on my team. We knew right away that Jason would bring a special element to our work and environment. He is hardworking, creative, openminded, a team player and always calm. Jason brings fresh ideas to the table and is always open to roll up his sleeves and help out his team. Jason is trusted by clients and easily builds a connection with those he works with. He is understanding, a strong leader and a whole lot of fun to be around. He will make you think and he will make you smile.”

Katie Miller

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“Jason has the brain of a wizard and the heart of a lion. Few times in my career have I witnessed a paralleled level of intellectual power fused with such a nurturing disposition. And it’s certainly not just for show. Jason is intensely dedicated to building up his teams and his client relationships. Not only was he most often the first one in the office and the last one to leave at night, he used the time in between to build value for the agency, go above and beyond for his clients, inspire his team to perform at their best, and make us all laugh. My days were brighter and my work always better when Jason was close by to cast the spell of his charm and pounce with the mightiness of his devotion.”

Eric Williams

MN Advertising Federation // Silver, Social Media ­– Consumer Single Platform, Chewbaccon

MN Advertising Federation // Silver, Microsites – Products, Driven by Bacon

MN Advertising Federation // Gold, Social Media – Consumer Single Platform, Driven by Bacon

MN Advertising Federation // Best in Show, Driven by Bacon

Public Relations Society of America // Silver Anvil, Jennie-O Holiday Table

“Jason brings the best combination of social smarts, can-do attitudeand humor to every project. I valued his ability to bring neededstructure and strategy to shape our social offering, without processoverload. His love of people, culture and brands energizes his teamand sheds creative light on even the mundane projects.”

Susan Kaufman

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“As someone who reported directly to Jason, I can’t say enough good things about his leadership and mentorship style. He was transparent, encouraging, and supportive. He empowered those around him by helping them leverage their strengths and grow to overcome their weaknesses. Jason’s personable, positive attitude is infectious, as he elevates the energy and attitude of everyone he works alongside.”

Anastacia Mullins

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“Jason Parker: a charismatic leader, a high-impact player and a true practitioner of the BBDO mantra: “The Work. The Work. The Work.”

Jason makes the work better and he elevates the game of everyone around him.

Jason champions creative and makes culture. BBDO became an infinitely more interesting, innovative, inclusive place when he joined. Thanks in no small part to his ideas and energy, the agency also won a ton of awards.

Jason is idea-driven and media-agnostic. Not only does he live and breathe the core principles BBDO stands for — creativity, grit and resilience — he bangs away at those every day, on every job, for every client.

Because he is exceptionally talented and a skilled utility player, BBDO leadership leverages Jason as widely as they can across brands and communication forms. He sees the big picture while also sweating the essential small stuff. He presents beautifully, and makes analytics sexy and actionable for creatives and clients alike.

Notable example: Jason was often called upon by BBDO leadership to present directly to the CEO of Hormel Foods. As a result of Jason’s influence in the C-suite, BBDO enjoyed a significant increase in digital business and billings.

Any agency would be fortunate to land Jason Parker, and personally I would jump through hoops to work with him again.”

Elizabeth Proctor

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“Jason knows more about the Internet than I knew possible. He is really great at his job because he is so passionate about using the web in a smart and strategic manner. I am always impressed with the reports he generates and the conclusions he draws from statistics. He always knows what content went (or will go) viral. Jason would be an asset to any team but the BBDO social is lucky to have him!”

Karlee Szeliga

Best Buy // Chairman’s Innovation Award, ECC Social Media Team

Creativity // Top 10 Digital Idea, Twelpforce

Contagious Magazine // Most Contagious, Twelpforce

Lithium // Charter Member, VIP Council

Best Buy // Chairman’s Innovation Award, Twelpforce

Cannes // Titanium Grand Prix, Twelpforce

The One Show // Silver Pencil, Twelpforce

ADC // Interactive Merit, Twelpforce

Clio // Interactive Gold, Twelpforce

D&AD // In Book & Wood Pencil, Integrated, Twelpforce

Andys // Gold, Innovation & Retail, Twelpforce

PR News // Twitter Communications, Best Buy Sustainability Report Goes Interactive

“Jason brings a human voice to the social media channels. I have seen firsthand how his work with Best Buy customers made a difference in their experience with the company’s brands. He’s bright, strategic, and a terrific partner. His is a talent worth pursuit by any organization seeking a social strategist who can make a difference.”

Kelly Groehler

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“I‘ve known, and worked with Jason for many years, and I find him to be curious, thoughtful, driven, and passionate. He brings energy and smarts to the workplace, and does everything with a smile. He adapts to changing situations well, and always puts the best interests of others (internal or external) first.”

John Bernier

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“As somebody who has trained, coached, and acted as a tactician for hundreds of Community Managers, I can say that Jason is one of the best I ever seen.

He has all the required baseline qualities of an effective Community Manager (understands social channels, has an affable personality on those channels, is comfortable with the software itself, etc), but what sets Jason aside from the rest of the Community Manager crowd is his deeper understanding of how those baseline traits intrinsically tie back to the business.

More than a few times I saw Jason receive an objective that would have normally stymied many of the Community Managers I work with. Within a week, Jason would have an unconventional solution mapped out (and executed!). This came in the form of leveraging more obscure pieces of a Social software application that almost always remained underutilized by most clients, combined with his own research of free web applications, HTML, CSS, and/or javascript.

Like some of the best ‘scroungers’ I’ve ever met, he has an aptitude for gathering information from disparate places (documentation, 3rd party message-board chatter, interviewing experts, etc) and then getting the job done himself while nobody is looking. A lot of people put ‘self-starter’ on their resume, but those tend to be empty words. With Jason, ‘self-starter’ is the real deal.

I would consider Jason a top-tier asset when it comes to customer-facing (and/or partner-facing) roles in your business. Very highly recommended.”

Jake Roadhouse

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“Jason has an insight when it comes to Social Media that I have notseen in others before. He is very focused on the impact of socialaspects to both a business and customers. This focus allows him tocraft messages that are timely and powerful.”

Matthew Ruderman

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“As a Community Manager at Best Buy, Jason has been a long-time public resource for the company’s customers who need questions answered and concerns addressed via social media, including Best Buy’s innovative Twelpforce program.”

Derek Meister